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4 Lessons Learned: Tips

Services That You Can Get From The Car Key Locksmith

Keys are a significant part of a Car Site. You should, however, know that it is reasonable to encounter issues with your car keys that may cause you an inconvenience. The excellent news is that car key issues have a solution. You will know when to call on a car key locksmith when you read below.

You may need to visit a locksmith for car key cutting. The majority of cars in today’s era need higher-level key cutting precision. The results of locksmiths who use lasers in key cutting are usually fulfilling unlike keys cut by locksmiths who do not use lasers. With key cutting services, you can replace your lost keys. However, you should be sure that the locksmith in mind can produce a unique car key.

Locksmiths can also duplicate your keys when need be. Unlike in the past, key duplication has become more difficult due to the complexities of security and ignition features. It is only proficient locksmiths who can produce quality and unique duplicate keys and therefore you should not compromise.

You should, in addition, visit a Top Savings on used fiat 124 cars on CarSite  When in need of a replacement of your car fob. Life is always more comfortable when you have a car fob. With a car fob, opening the door of the vehicle is made simple, and also you will remember to lock your car. Some locksmiths are experienced in handling car fobs of diverse cars that can quickly replace the car fob for you.

You can also get car lockout solutions from the locksmith. Destroying your car windows because you’ve left your key inside the car is not always necessary. You should always approach professional locksmiths who will help you to open your car door safely and fast. Some car key locksmiths work remotely and can arrive in the location of your car within a short period.

Locksmiths also make available to clients, ignition lock cylinder repair and replacement services. Ignition supports the functioning of some of the primary car parts. Some of the components include headlights, taillights and other different parts of your car. You should be very careful about who to check your ignition issues too because it can be a complicated matter. Expert locksmiths are always the right people to approach for the answer to your ignition problems. It is always wise to avoid taking your ignition issues to just anyone to safeguard it from further damage.

If You Think You Understand Tips, Then Read This

Learning The “Secrets” of Businesses

Business Credit Cards Help Businesses Manage Finances

Business owners are faced with more than just the direct challenges that are a result of operating their businesses. Not only do business owners have to perform the duties of their specific business; but they also have the responsibility of managing any staff, and keeping track of finances.
Business finances can be a nightmare! Most business owners are very pressed for time, trying to get everything accomplished- and it could be their record keeping suffers as a result of the lack of time. Business credit cards can help you resolve this situation, and actually save you time and money. You might be wondering how a credit card could save you money, considering they have interest fees and finance charges and all sorts of “hidden” expenses; but with the right business credit card, your financial record keeping will not only become easier to manage, but will in fact reduce the time it takes you to pay your business expenses and saving that time will result in your ability to put your time into money-making activities.
Pay All of Your Business Expenses With a Single Credit Card
The first step to easier financial management and record keeping is to obtain a business credit card and designate it your one-and-only method for paying your operating expenses. Whenever you need to purchase business supplies, make a utility payment, order lunch for staff appreciation day you’ll whip out your new card and that’s where the charges will go.
That means you won’t pay with a personal check and have to transfer funds later to make sure you’re keeping your business and personal money separate. Using a single credit card for all your business needs means at the end of the month, you’ll receive a statement that itemizes every expense you had for the month.
Have you discovered the value in this yet? When you pay for everything on the single credit card, you’ll receive a single statement with a list of everything you’ve purchased or paid for, all in one- convenient place! You’ll easily be able to divide your expenses into categories for tax reporting purposes, and see at a glance what you’ve paid for the month versus what your business income was for the same month.
Give Key Employees a Business Credit Card
If you have office managers or other staff that have to make purchases for the business from time to time, there is a simple solution to this situation as well. Simply order additional business credit cards in the employee’s names and all of their purchases will appear with yours on the itemized statement. Many credit card companies will divide the purchases by each of the credit cards you have on the statement, so you can also easily see at a glance which cardholder made which purchases.
Easier Checkbook Balancing
Once you’ve begun making all of your business purchases and expenses using your business credit card, you’ll find that keeping your checkbook under control is a much easier task! Rather than having numerous entries throughout the month, you could very well have only the need to write out just one check each month to pay your credit card balance. It’s much easier to balance a checkbook with one or two transactions than one that has a few hundred checks and ATM card purchases going through each month!
Additional Benefits of Using Business Credit Cards
In addition to each of the benefits described above, using credit cards for business expenses makes it possible for you to earn rewards from various rewards programs offered through card issuers. You could be earning cash back or airline miles, among other benefits, that build up rapidly when you use your card to handle all expenses each month.

20 Business-Building Practices

Business BuildingYou have nurtured your idea, created a business plan, and secured financing. Now for the make-it or break-it question: How do you continue to grow your business year-after-year?
Building a better “mousetrap” doesn’t guarantee that the world will beat a path to your door. And, contrary to the inspiring message in the movie, “Field of Dreams,” there are no assurances that, “If you build it, they will come.” Increasing demand for your products/services and growing your business is realized by the creation and implementation of well-defined strategies.
Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (customer relationship management). Once you have converted the prospective buyer, customer relationship management (CRM) takes over. The process for CRM shifts from that of being the marketer, to that of being a builder of relationships. Building customer relationships involves nurturing the links between you and your customer, enhancing the benefits that sold your customer in the first place, and continuously improving the product/service in order to protect your business from competitive advancements.
The marketplace is ever changing; therefore, a marketing strategy that works today does not necessarily mean that the same strategy will work in the future. These changing environments necessitate the need to continually analyze and measure the results of each and every one of your promotional efforts. A system that tracks and monitors incoming sales inquiries, by the lead source, is imperative.
The basis of your business development strategy is the recognition of the concept that marketing is a process and not an event. Building a business is, in fact, building a brand. Building your brand is a process that consistently broadcasts your message through a number of different channels to a targeted audience. The trap in event marketing is that it creates the effect of start and stop marketing and produces gaps in the frequency of your promotional efforts.
The need for a written marketing plan is critical. The American Marketing Association (AMA) states, “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives”. Your marketing plan is your road map that guides you through the marketing process.
There is a variety of ways to generate greater demand for your business. Whether you are starting a new business or jumpstarting an existing one, you need to identify at what stage of the business life-cycle your company is currently in. This information will impact your choice of strategies.
Here are twenty (20) effective business-building practices:
Review your unique selling proposition: The Unique Selling Proposition (USP) is your biggest marketing weapon and the key to differentiating your business. What is a USP? In essence, it is a simple statement that sums up the unique features, benefits and value that you provide, that no one else can. You arrive at your USP after you identify the features, benefits, and advantages of your company’s products/services. After you apply the same process to each of your competitors’ products/services, then compare and isolate the elements that distinguish you from your competition.
Establish a marketing communication budget:: Determining and allocating a specific amount of money to fund your marketing strategy cannot be overstated. Whether you use the affordability method, percentage-of-sales method, competitive-parity method, or objective-and-task method to determine the amount of your marketing budget, you must pre-establish an amount of money that you will spend on marketing activities to achieve your sales/revenue projections.
Incorporate integrated marketing communications: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing must work together as a unified force. In practice, the goal of IMC is to create and sustain a single look and message in all elements of your marketing campaign.
Utilize indirect marketing: Needless to say, putting more “boots-on-the-ground” in your sales and marketing activities can pay huge dividends. Some of the more popular indirect marketing methods are networking, strategic alliances, independent sales representatives, affiliate marketers, and dealers/distributors.
Ask for referrals: You know the importance of referrals. But, if you do not continually ask for referrals, you will not generate them. It makes good business sense to always ask for referrals. Just ask your customer if they may know of other companies that could utilize your products/ services. You may be pleasantly surprised by their reply.
Explore different markets: If your products/services are presently being sold to one or two different markets, then it is time to explore the opportunities that may be available to you in other markets. A little brainstorming with your staff about this often produces a good “hit list”. As they say, “think outside the box”.
Consider additional channels of distribution: There are a number channels of distribution that may work for you. For example, selling direct, such as via mail order, Internet and telephone sales. Companies also use sales agents who sell on their behalf and/or
distributors (also called wholesalers) who sell their products to retailers. And finally, there may be possibilities of selling direct to retailers and end users.
Expand your geographic reach: Additional channels of distribution are often needed for you to expand geographically. You may want to consider the possibility of franchising or licensing others to promote and sell your products?
Increase product/service offerings: This is a very common method to increase sales/revenues. Important considerations when evaluating a new product/service offering are: Can the new product/service be sold to your existing customer base? Does the new product/service complement your existing products/services?
Differentiate your business: Differentiating your business means that you define your company in relationship to the competition and that you communicate to your customers the value added benefits of doing business with you, versus doing business with your competition. Differentiating your business also means that you continuously make improvements to sustain a leadership position.
Identify your customers’ competitors: A great source for new prospective customers is your customers’ competition. In most cases, these competing companies have the same or similar needs as that of your existing customers.
Survey your customers: In order to effectively differentiate your business, you need to look at your business from your customers/prospects’ perspectives. A customer survey is a great avenue for your customers to express their opinions, to air their complaints, and to voice their satisfaction with your business. The information collected from a customer survey provides the foundation for your marketing strategy.
Profile your competitors: A competitive analysis lists your leading competitors. It summarizes their products and services, promotional strategies, distribution methods, strengths and weaknesses, locations, offerings, prices, and branding. A competitive analysis also outlines strategies for gaining an edge and defines a course of action to take in order to keep competitors out of your market. The analysis helps you expose the competitor’s weaknesses and areas of vulnerability. With this information, you are better equipped to craft competitive and marketing strategies that you may choose to fine tune your brand and your messaging.
Acquire new customers: This is a given…your business cannot sustain itself without the addition of new customers. New customer acquisition is a process that combines market data with direct marketing tools to identify and reach high-potential prospects and convert those prospects into customers.
Mining your existing customers: It is far less expensive to generate additional business from your existing customer base than it is to generate new business from new customers. A regular review of your customers’ buying history and frequency of purchases can reveal some interesting facts about your customers’ buying habits.
Create customer loyalty programs: As the marketplace continues to be more competitive, more and more businesses are offering loyalty programs. These programs help to transform first-time customers into repeat customers by rewarding them with incentives, coupons, certificates or discounts.
Up-sell: Capitalize on the untapped value of your existing customers by promoting related or more expensive products/services. As an example, your customer who regularly buys golf balls is a strong candidate to purchase golf clubs, apparel and other golf accessories. Make a routine practice of recommending additional items that can be added to your customer’s order.
Merge or acquire a competitor: The benefit of combining your company with another company creates an immediate sales growth opportunity simply from the acquisition of their existing customer base. And everything else being equal, the new “combination business” should have the potential to become even more profitable than the two businesses operating independently. This potential for increased profitability comes as a direct result of both sales increases and operational efficiencies (opportunities to reduce total costs) that accrue from combining the two businesses.
Use SWOT analysis: SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It is an assessment technique that paints an accurate picture of how your business stacks up based on those four factors. SWOT can identify your venture’s pros and cons, so that you can align internal strengths and weaknesses with external opportunities and threats. This exercise is essential to sound strategic planning. With SWOT, you can identify and prioritize the issues that will accelerate success.
Revisit lost customers: According to the research in the book, Customer Winback How to Recapture Lost Customers and Keep Them Loyal, written by Jill Griffin and Michael Lowenstein, a firm has a 60% to 70% chance of successfully repeat-selling to an active customer. A 20% to 40% chance of successfully repeat-selling to a lost customer and only a 5% to 20% chance of successfully closing the sale on a brand new customer. These statistics suggest that a key opportunity exists for businesses to increase or maintain a customer base by mining and evaluating their database of defected customers. Bernd Stauss and Christian Friege make this argument even more convincing in a case study entitled, Regaining Service Customers. Their findings show that the net return on investment from a new customer obtained from an external list is 23% compared with a 214% return on investment from the reinstatement of a customer who has defected.
Bonus Item. Dead prospect files: Dig out your old prospect files and make a “hit list” comprised of all of the old prospects that you think may still have life. Contact each one of them. Express your wish to discuss their present-day wants and needs, as well as, the opportunity to explore the possibility of you servicing their needs.
Which of the above business-building practices have you, can you, or will you implement in your business development strategy?

Useful Phrases For Doing Business In English

When it comes to English for business youll find there are a number of expressions that you probably wont encounter in casual speech. Here are five expressions that you might hear if you are going to a business meeting or you are in a business situation.
1. Manage expectations
To manage expectations means to ensure that the client has realistic expectations. For example, a company may take an order to deliver a certain amount of products. The client, who does not know how long it takes to manufacture and prepare a product might expect in a week. When you manage their expectations you make sure they know exactly how long it will take and what to expect. In this way, the client is not disappointed, and you are not under increased pressure from an unhappy client.
Example: We need to manage their expectations so they know they will not get delivery of the product before April.
Anyone who has to deal directly with clients will need to know how to manage expectations.
2. At the 11th hour
If you do something, or deliver something at the 11th hour then you are doing it at the last minute. If you had two weeks to write a report but you leave it until the last minute, you are doing it at the 11th hour.
Example: Jane always delivers her reports at the 11th hour. One day she will miss the deadline if she is not careful.
A company might finish a project at the 11th hour, or an individual can finish a task at the 11th hour.
3. The lion’s share
The lions share is the largest share. If you are talking about a competitor and the fact that they have the lions share of the market, then they have most of the business.
Example: Martins have the lions share of the market as they make 80 percent of the sales. We need to increase our efforts to increase our market share.
This is phrase is generally used when referring to companies or organisations.
4. Dot your i’s and cross your t’s
If you are told to dot your is and cross you ts you are being told to make sure you get all the details right. You have to check and recheck your information to make sure that the end result is perfect.
Example: This project could bring in 2 million dollars in sales so make sure you dot your is and cross your ts. We need to make sure everything goes smoothly.
A manager or director will use this expression to ensure employees and other colleagues are careful when preparing the project.
5. Get your foot in the door
To get your foot in the door means to get an introduction to someone or something. You can get your foot in the door of a company by getting an introduction to the director or by selling a small amount of product to a company. If you do well and make a good impression, you can go on to increase your involvement with the client or the company.
Example: Make sure they agree to trial our latest products so that you can get your foot in the door. If they like it we can introduce the rest of our product line to them.
Both individuals and businesses can get their foot in the door.

Unethical Behavior In Business

The sad truth is there are people who part take in unethical behavior within the workplace. Unethical behavior includes a variety of activities. Some unethical business behavior may include lying and changing the number of hours they have worked, making a long distance phone call on the business phones, and copying business software so they can use it at home. There can be more serious unethical behavior such as altering business records. There are also behaviors which are deemed as unethical and behavior that is illegal but ultimately is up to the business to decide if the behavior is illegal or not.
When a employee discovers someone that is being unethical, it can sometimes test what their own ethical values are. Sometimes behavior that is unethical and not illegal can fall under a grey area such as, what is right or wrong and can make it difficult to know what to do when they encounter it. However, people will also have different opinions on what is ethical and what isn’t. An example could be saying that it okay to say a white lie, and they make it okay because they can justify it their mind.
The employees own sense of what is right or wrong, comes into play when they witness someone else doing something that isn’t part of the companies standards. The employee will need to address how they are feeling about the activity and will they inform on the activity or do they turn a blind eye.
When the employee witness the employee doing something unethical a decision is made in what to do about it and so they are presented with a number of difficult options. Should they go and talk to the person or do they go and speak to the supervisor.
There are techniques that are put in place to make it easier to help with the decision and manage unethical behaviors. The company needs to create a policy for the company, that is signed by each employee so, they are aware on what to do. This will minimize the awakened feeling of what to do when seeing someone act unethically.
The second part is to show a outline of what will be expected of the person when they discover someone doing something unethical. It should also have the person that needs to be contacted and what the process is involved in doing so. Having a clear set instructions, will have a more proactive way on reporting on someone who is doing something unethical. So, by having this it can deal with this issue easily and quickly before it becomes a big issue.
The consequences should be clearly stated of what the unethical behavior is. That way, the person who witness the activity is aware of what to do which lessens the risk of someone not reporting something that is unethical.

Jeff Usner Can Help You Launch Your Own Online Business

When trying to run a successful business, many people will offer bits of obvious advice. However, there is no logic in considering the advice of people who have never been in your shoes. It will be more beneficial to heed the words of a person like Jeff Usner, an experienced business owner who is responsible for his own immense success using tools like the Internet.
As the founder of numerous businesses who has brought his net worth from six-figure debt to six-figure revenue, Jeff is a man you can trust. He knows what it is like to be starting from the ground up, and by being resourceful, he has been quite successful. He generated systems for sales that are responsible for such large net profits and implemented the necessary technological tools; now he wants you to do the same.
Success like this does not need to seem like a freak accident anymore. He is making it easy for anyone and everyone who is interested to get their hands on valuable business plans and marketing information. Simply follow him on his social networks and pay his website a visit to sign up for his mailing lists. This way, you can receive all his latest news and information about products and training.
For example, he is responsible for the creation of ProfitHub, which is a comprehensive program that trains its users on the Internet as a resource. You can learn everything from strategies to branding to creating websites with this product  all information that is vital to online business growth. It is the perfect blueprint for online business strategy, which is what makes it so ideal  it contains everything necessary for getting started.
He even makes himself personally available to anyone who wants to have an in-person consultation with him. This will make it easy to ask questions, have the strategies and skills laid out in front of you, and be informed about his events. Whether you want to meet him one-on-one or with a small group, he is available for scheduling, and it is often these types of meetings that make or break a persons success.
The way technology is advancing, there is no way around it: the Internet is soon going to be your most important resource for running a business, if it is not already. It can help create a clientele base, bring in consumer traffic, advertise, spread information, and much more. Since Jeff Usner is experienced in using it as a tool and puts all the necessary knowledge within your reach, everyone should seize the opportunity.

Smart Business Ways To Liquidate Forklift Truck Businesses

Your business might be sinking and you are inept in finding an appropriate way to liquidate and dissolve it. Even pre packaging a sale and doing it all over again becomes a taxing task. What is one supposed to do in moments like these? Panic! Ponder! Perspire! Keep these 3Ps aside and focus on coming out of the situation. There are ways to close out your used forklift trucks business and do better things. As a Director of the company, the onus is on you to culminate and close out operations. You have the responsibility to ensure that the company further incurs no debt and is able to close out comfortably without any legal tangles coming into the fray.
A used fork lift trucks business has to be closed out in a very orderly fashion. A graceful exit is always better than a disgraced one. The most popular choice to stage an exit from a used forklift trucks business is by calling in an insolvency practitioner. The practitioner can be further told to call a meeting of creditors. He will prepare a statement of affairs, hold a meeting and deal with all procedural aspects involved in liquidation. This is to inform the creditors about the current status of the company and to tell them about the ways in which they can participate in dividends. This process is known as Creditors Voluntary Liquidation, CVL.
The personnel coming in and doing all these honors will charge a fee for their service, starting from somewhere around 5,000. There are several advertisements in which the personnel doing and handling the used forklift trucks business advertise, and one just has to follow this, trace them out and hire their service. These costs can be put into the assets possessed by the used forklift trucks company.
Directors often might feel like continuing with trading in their used forklift trucks business. A sale of assets can be arranged to a new company and a lease be reassigned by the landlord. So this leaves the situation like it was before and trading resumes with lesser assets. Mentioned above are some of the smart ways to ensure that the business gets dissolved and face is saved. The situation is normal and one does not have to strive to hard to put things into perspective and ensure that the situation is kept under control.

How To Make Your Small Business More Secure

Many small business owners take shortcuts when it comes to security. They may not think they have the money to invest in a security system, or they may think that theyre not a target. However, this negligence is precisely the reason many burglars and other criminals go after small businesses. Here are 7 steps every small business owner should take to keep their clients and employees safe.
Stay Alert
Not all criminals strike at night when the building is deserted. In fact, many prefer to slip in unnoticed through a side door during the day. Teach your employees to pay attention to your property and report any strangers who are lingering nearby. CCTV in Calaveras, CA, is a good way of monitoring your property at all times, and you can usually access it from work or home.
Maintain Your Building
Criminals will assume that your building is an easy target if you dont put an effort into keeping it well maintained. Long grass, weeds, graffiti, and other signs of neglect are signs that you cut corners when it comes to expenses and probably dont have a security system installed. Overgrown trees and bushes also provide good hiding places for criminals to conduct surveillance on your building while theyre planning a way to get in. Keep the exterior of your building clean and well lit to encourage burglars to try a different target.
Keep Emergency Plans Handy
Your building should have a written set of instructions for emergency situations posted in an area where all employees can access it. This should include steps for dealing with natural disasters and phone numbers of the local police and fire department. Review these plans with your employees regularly, and discuss what they should do in the event of a burglary or another crime.
Keep Track of Your Keys
The fewer keys to your building, the better. Make copies only for those who absolutely need them, and make sure you have a list of everyone who has a key. Tell your employees to be careful with the keys, especially in public places like the gym or Laundromat. If you lose track of a key, have the locks changed just to be on the safe side.
Dont Advertise Your Cash
Never let on to your customers how much money you have in the store. Your employees dont need to see you counting cash at the end of the day. Make regular deposits at the bank, and never leave large amounts of cash in your store overnight, even in a safe.
Protect Your Computers
Your computers contain sensitive information about your business and your clients, and its important to take steps to keep them safe. Use firewalls to prevent communication with other networks and block people from hacking into your system. Limit computers in your building to official use only–your employees shouldnt be using them to check their personal emails or surf the Internet. They may accidentally stumble onto something that could compromise the safety of your computers. Give every employee their own individual login so that you can keep them accountable for anything that happens while theyre logged on.
Invest in a Security System
A security system is usually the best defense against burglars, and it can also help keep your building safer from natural disasters like fire. Most burglars look for easy targets where they wont be caught, and will avoid your store if they know that its protected by a security company. This is especially true if they think theyll be recorded by CCTV in Calaveras, CA. If someone does break in, your security company can alert you and the police instantly, giving the police the best chance of apprehending the trespasser.

How To Select The Best Residual Income Business Opportunity

A lot of people are actively looking for a lucrative residual income business opportunity, but they make critical mistakes. Heres how you can avoid those costly errors. The 3 key main factors to consider are:
1) the amount of monthly income generated
2) the amount of resources required to create that stream of residual income
3) the duration of the income, including whether or not the amount of income increases or decreases over time.
Most people make the error of, first, being introduced to a company and then, second, trying to see if it is a good residual income business opportunity. They fall into the proverbial trap of not being able to see the forest for the trees. They find the tree first, without knowing what kind of forest it is in. A better approach is to identify the ideal forest first, and then look for the best tree in that forest, second. Giant Sequoias are much much taller than pine trees, but you wouldnt see that if you only look in pine forests.
The kind of forest to look in for the absolute best residual income business opportunity is NOT that of the employee or the self employed. This includes traditional work-from-home businesses. In addition, some people think that network marketing is a good forest to look in, but there is so much competition in network marketing, both in selling products and in recruiting a downline, that the return on your efforts is almost guaranteed to be low. That is how micro-economics works: high competition = low margins of return. If you are looking for the absolute best residual income business opportunity, the proper forest to look in is that of the investor.
As an investor, you are able to leverage other peoples time and other peoples money, while retaining control. You dont have to sell any products or services in the midst of fierce competition. The amount of income created is directly related to the rate of return you are able to generate. You can even hire high-performing professional traders to do the active investing for you, on a pay for performance basis, so that you dont have learn how to become a full-time trader yourself. The amount of personal resources involved can be minimal, especially if you are using other peoples money. The most valuable resource is specialized knowledge, which can be learned, from the right source. And the duration of income can be multi-generational, recession proof, and increasing every year, due to the power of compounding returns.
One excellent, yet relatively unknown source for gaining the specialized knowledge, and careful guidance on how to apply it correctly, is The Financial Freedom Foundation. They are a non-profit organization dedicated to showing people how to become financially independent. With the resources they provide, you can grow your own personal forest of Giant Sequoia sized money trees with $100 dollar bills coming off of each branch, for you to use at your convenience. Theyll show you how to create up to $100K residual income within 12 months, and give you the knowledge of how to grow that to over $1M per year, within 5 to 10 years all this using other peoples time, talents, and money. That is the absolute best residual income business opportunity around. They even have a FREE REPORT that you can download from their website, to get an inside peek as to how you can do it yourself.

Tom Martino Damages Oregon Business

In November 2004, talk radio host Tom Martino picked up the phone on his consumer-advice show. Unhappy Washington state resident Melissa Feroglia was calling to complain about a jet ski she had purchased in Boring, Oregon at John and Susan Gardner’s Mount Hood Polaris. Unfortunately for the Gardners, Martino’s show was nationally syndicated.
Feroglia told Martino that her jet ski had broken down again and again. According to Feroglia, John Gardner had first promised to refund her money, but had then said that her ski jet was fixed and there would be no refund. Feroglia concluded her woes by telling Martino that at that point the weather was too cold. She would have to wait until spring to try out her jet ski.
Martino, in the flip and annoying way of many talk show hosts who could not be bothered with the facts, then told Feroglia that Gardner was lying to her. Martino and Martino’s producer continued the saga by telling us of a cycle we are all far too familiar with: Calling the shop, being told to contact the manufacturer, contacting the manufacturer, and being told to call the shop again. We don’t know if their tale was true or not.
We do know that Martino said, “Polaris sucks.” The situation further spiraled out of control as Martino encouraged his listeners to contact Mount Hood Polaris and the manufacturer and tell them that they would never again buy any Polaris products.
John and Susan Gardner sued after their phone lines were flooded and they were threatened. The Gardner’s lawsuit stated that people driving by the store for several weeks shouted insults and the store lost approximately $600,000 in business. A judge dismissed their suit and in April a federal appeals court upheld the dismissal. According to the federal appeals court, this was basically not slander because reasonable talk show listeners do not expect facts on talk shows like Martino’s, just opinions. Without facts, there cannot be slander.
In the eyes of the law, any damage to the Gardners’ business and reputation was due to Martino’s opinion, not to any false fact or facts. Given that this damage could not have been caused by reasonable talk show listeners, the Gardners have no recourse. No law protects businesses from talk show hosts who urge unreasonable talk show listeners to damage the business.
Tom Martino has more critics than just the Gardners. His critics are concerned by the “Troubleshooter Referral List,” a list of businesses that Martino endorses. A business can join Martino’s list by paying a $3,000 fee and agreeing to a code of ethics. This code includes agreeing to let Martino decide disputes with consumers and follow his decisions. Martino also personally endorses business products and services on the air for payment. Critics question Tom Martino’s being a creditable consumer advocate due to the very substantial fees he earns from his endorsements.
Martino apparently enjoys both sides of the street. He appears to profit as an entertainer masquerading as a consumer advocate. He also appears to profit as a businessperson selling endorsements that appear to make him a pseudo consumer advocate. Unfortunately, his audience does not appear to notice that he is a pseudo consumer advocate. He is not the real thing.
Perhaps some day we will have a law that holds talk radio hosts liable for inflaming audiences that can reasonably be expected to cause damage. Until then, businesses savaged by Tom Martino will continue to occur damages, both justified and unjustified. In the final analysis, we have no idea if the Gardners were fine upstanding business people or not. We don’t know anything about their business practices. We can definitely state that it would have required some very bad business practices for $600,000.00 in damages to have been a fair penalty. We can conclude two things from this: We need laws to handle situations like this and we need to watch out for Tom Martino and other talk show hosts like him.